DBS Presents THE FUNNY IN MONEY as a part of an overarching concept to bring about the humour of a cashless landscape to people.

 

In December 2017, the bank launched a series of campaigns with the three comedy greats – Hossan Leong, Pam Oei and Fakkah Fuzz.

 

This culminated into a one-day only comedy show of the year, where DBS presented learnings gathered along its journey to encourage the adoption of cashless payment.

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The Funny In Money reached 5 million people, increased conversations about DBS PayLah and cashless/mobile payments by 100%, and more than doubled app downloads throughout 2017. Not joking.