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Client: DBS

Agency: The Secret Little Agency

Live Fresh Moments

Whether it’s food deliveries, online shopping, ticket or travel bookings, we say go ahead – do, eat and go wherever feels good.

 

The DBS Live Fresh Card is for millennials who love to live in the moment. User can enjoy up to 5% cashback when they spend online or make Visa contactless payments. No minimum spend required!

 

To promote the card, in 2017 we told the millennials to Live Fresh. In 2018 we shifted from marketing the card to marketing the Live Fresh moments that the card enables.

 

And that’s how they stay fresh, and #LiveFresh with a single card.

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